Psychographics divide the total market in a geographic area into segments based on activities, interests, values, opinions, personality characteristics and attitudes using statistical procedures
Indicate whether the statement is true or false
TRUE
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The two types of affective message strategies are:
A) emotional and hyperbole B) resonance and emotional C) preemptive and unique selling proposition D) affective and conative
A successful niche marketing strategy relies on a firm's ________
A) availability of services B) product positioning C) superior products D) knowledge of customer needs E) affordable pricing
Strong verbs usually convey direct, ____________ messages
a. positive b. negative c. memorable d. primary
The balance of the Unearned Fees account on the December 31, trial balance totals $48,000 . If only $5,000 of this total remains unearned, what will be the required adjusting entry?
a. Cash, debit, $43,000; Fees Earned, credit, $43,000. b. Unearned Fees, debit, $43,000; Fees Earned, credit, $43,000. c. Unearned Fees, debit, $48,000; Fees Earned, credit, $48,000. d. Unearned Fees, debit, $5,000; Fees Earned, credit, $5,000. e. Fees Earned, debit, $5,000; Unearned Fees, credit, $5,000.