Social exchange theory suggests the following

A) You develop a relationship if the return is greater than the costs.
B) You develop a relationship if you feel safe and secure.
C) You invest in a relationship because you want to be socially accepted
D) You develop a relationship because you want to.


Answer: A

Communication & Mass Media

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Richard, a public relations officer, always makes it a point to study the needs and requirements of the targeted group before launching a campaign. What is this step called?

a) Research b) Planning c) Communication d) Evaluation

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In online forums, ______________________________________. a. messages or topics are posted online, and individuals have an opportunity to post theirindividual responses and ideas to those original messages

b. messages and topics are posted online for team members to read or view before importantmeetings. c. team members have a private place to chat about workplace problems and challenges. d. individuals can participate in symposiums and other events without being physically present.

Communication & Mass Media

When people are loyal to a particular demographic area that holds significant cultural meaning, they are ________.

A. building postmodern cultural spaces B. creating personal space C. utilizing a cultural space D. expressing regionalism

Communication & Mass Media

The specific purpose statement should be limited to one major idea.

Answer the following statement true (T) or false (F)

Communication & Mass Media