What is one advantage of memorized speaking?
A) most natural delivery style
B) easiest for most speakers to do well
C) maximum eye contact with the audience
D) best technique for persuasive speaking
Answer: C
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When writing copy for the Internet, you should do all but:
a. Present complex ideas with bulleted lists b. Use headlines with clever wordplay c. Use highlighted keywords d. Aim for one idea per paragraph
Which of the following occurs in a postcrisis review session?
a. developing additional stand-by crisis plans b. determining the best crisis spokesperson c. planning a CSR activity for positive PR d. assessing the crisis plan’s effectiveness
Answer the following statement(s) true (T) or false (F)
1. A focus on public service is a common thread running through communications practiced in a government setting. 2. While working for the U.S. government, public affairs professionals and PIOs are encouraged to endorse and/or promote candidates and elected officials. 3. After the Gillett Amendment was enacted, government officials replaced references to “public relations” and “publicity” with the term “public affairs” to avoid the new requirement for post-approval funding. 4. According to USDA Deputy Assistant Administrator Aaron Lavalee, the public affairs communicator has the opportunity to work every day to improve the lives of fellow citizens. 5. The USDA became embroiled in a crisis communications scenario over a new type of beef processing because consumers did not know or understand the facts.
Effective argumentation in groups is characterized by
a) competition. b) critical thinking. c) persuasion. d) groupthink. e) hostility.