Why do advertisers like digital advertising?
What will be an ideal response?
Advertisers like digital ads because unlike traditional media such as newspapers, users can respond directly to these ads by clicking on them. By running an ad in the print version of the Wall Street Journal, one has no idea of who responds to that ad and how strongly, but by placing an ad for that same product in the newspaper's online version, one will soon know the percentage of viewers who clicked that ad and what action they took next. The ability to track these statistics led to development of the pay-per-click revenue model, in which advertisers display ads to potential customers for free, and then get paid when a customer clicks on the ad.
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______ meanings are highly public and frame the “correct” or “accepted” use of a word.
a. Syntactic b. Semantic c. Connotative d. Denotative
The group that sets international preferred accounting practices is called the:
A. FASB. B. AICPA. C. CAP. D. SEC. E. IASB.
The development of an effective survey instrument, such as a questionnaire or interview guide, is critical to obtaining reliable and valid data
Indicate whether the statement is true or false
A beta coefficient for a risky stock is
A. less than 1.0. B. equal to 1.0. C. greater than 1.0. D. negative.