______ meanings are highly public and frame the “correct” or “accepted” use of a word.
a. Syntactic
b. Semantic
c. Connotative
d. Denotative
d. Denotative
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Libel and slander constitute ________.
A. the tort of outrage B. defamation of character C. the tort of appropriation D. intentional misrepresentation
The inventory turnover ratio and days sales outstanding (DSO) are two ratios that are used to assess how effectively a firm is managing its assets.
Answer the following statement true (T) or false (F)
What is the role of GPS (Global Positioning System) in mobile advertising?
A. It helps to add the segmenting dimension of physical location at a specific time to target marketing. B. It shows whether a web surfer has been to a company's website before and made a purchase on the last visit. C. It delivers ads to consumers based on the conversations and behaviors they exhibit on social media. D. It delivers buying information to business consumers based on ethnographic positioning. E. It acts as a tool to measure the effectiveness of an ad based on an estimate of how many people receive the ad on their phones.
A company is planning sales promotion aimed at its consumers and distributors. What should the company do to effectively run its sales promotion?
A. The company should hire outside consultants who are specialists in sales promotion to manage the task. B. The company should ask its sales or advertising managers to take the responsibility of sales promotion as well. C. The company should hire a recent business graduate, with no work experience, to manage its sales promotion. D. The company should target trade shows and price deals at its own sales force and training materials at its final consumers. E. The company should set objectives and policies of the sales promotion independent of the entire marketing strategy.