The basic unit of sale for posters is 100 gross rating points daily. One rating point equals
A. each ad exposure per day.
B. each individual in the market.
C. 1 percent of a particular market's population.
D. each household in the market.
E. one market sample per billboard.
Answer: C
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a. departmental gross profit; b. departmental operating expenses; c. departmental operating income; d. departmental direct operating margin; e. departmental net income.
What is the difference between a task environment and a general environment? What are examples of a dimension in each environment?
What will be an ideal response?
What approach is often most effective when the audience is not expecting a proposal?
A) Sales proposal B) Persuasive approach C) RFP D) Direct approach E) Indirect approach
Which of the following accounts is not included in the asset section of the balance sheet?
A. Accounts receivable. B. Supplies. C. Services revenue. D. Land. E. Cash.