When Dern Inc introduced its ketchup globally, it first had to deal with the fact that ketchup is not a household staple outside the United States. The company had to show foreign users how ketchup can be used. In this case, Dernz had to rely primarily on __________ advertising to reach out to consumers.
Fill in the blanks with correct word.
ANSWER: informative
Dernz had to rely primarily on informative advertising. Informative promotion seeks to convert an existing need into a want or to stimulate interest in a new product.
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What will be an ideal response?
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