According to the text, which of the following is TRUE?
a. The uses and gratifications perspective gave rise to the limited effects model.
b. The limited effects model gave rise to the uses and gratifications perspective.
c. The uses and gratifications perspective gave rise to the hypodermic needle
model.
d. The hypodermic needle model gave rise to the uses and gratifications
perspective.
e. The limited effects model and the uses and gratifications model were both
conceived and introduced to the literature by the same researchers: Elihu Katz,
Jay Blumler, and Michael Gurevitch
b.
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Spartan Motors'new SUV was a big hit on the market, and reviewers associated this successful marketing to a feature story that came out during the launch of the new car
This feature demonstrated various strategies and tactics of the car that let customers improve gas mileage and save fuelin ways not offered by any other SUV. What concept was illustrated in this scenario? a. Service journalism b. Branded content c. Content marketing d. Brand storytelling
Regina?s demonstration speech topic was ?Three Ways to Improve Amateur Photography?
In this speech, Regina showed a 35 mm camera, used a chart with an enlarged diagram of the main components of the camera, and then showed 4 × 6 photographs — some good and some with errors — to the audience. Which of the following statements best summarizes Regina?s use of visual aids in this speech? A) Regina selected and handled all of her visual aids expertly in this speech. B) Regina should not have brought the camera; the diagram was sufficient. C) Regina showed good audience and environmental analysis in her use of visual aids. D) Regina should have enlarged the photographs so the audience could clearly see them.
List five suggestions for listening with empathy: ________, ________, ________, ________, and ________
Fill in the blank with correct word
In mixing sports events, it is essential that which three main elements be in proper aural balance?
a. director's cues, announcer(s), crowd b. music, announcer(s), action sounds c. announcer(s), crowd, action sounds d. music, crowd, action sounds