Spartan Motors'new SUV was a big hit on the market, and reviewers associated this successful marketing to a feature story that came out during the launch of the new car
This feature demonstrated various strategies and tactics of the car that let customers improve gas mileage and save fuelin ways not offered by any other SUV. What concept was illustrated in this scenario?
a. Service journalism
b. Branded content
c. Content marketing
d. Brand storytelling
A
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An investment company was in the news because one of its directors allegedly accepted kickbacks during the allocation of a major project
While the head of the company's PR department was leaving the office, a journalist accosted him in the parking lot with questions. The PR practitioner got frustrated and started ranting about his own company. The outburst was published in all the major newspapers, and as a result, the PR officer was fired. What should the PR officer have done differently? a. Avoided "off-the-cuff" remarks b. Corrected errors politely c. Slowed down d. Avoided sensationalism
All of the following statements are examples of exclusionary language except:
a. Bill uses a wheel chair. b. Walter is a political extremist. c. Anne is a normal woman. d. Frank is a psycho. e. Grace is a cancer victim.
Using emotional appeals to persuade an audience is linked to Aristotle's idea of
A) ethos B) logos C) pathos D) eros
What are two things you can do to boost your confidence so
that your audience will listen effectively? What will be an ideal response?