Telephone interconnect makes it possible to obtain long-distance phone service from a variety of vendors, not just one, as was the case prior to 1968
Indicate whether the statement is true or false.
T
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The marketing mix refers to
A. the specific ratio within a budget that divides resources between advertising, sales promotion, and personal selling. B. the allocation of resources within a firm towards individual marketing programs. C. the environmental forces - social, economic, technological, competitive, and regulatory - that impact the marketing decisions for a particular product at any given time. D. the selection of product benefits and attributes that are to be added to or subtracted from a given product to create variations within a product line. E. the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.
A(n) ________ appeal is a creative strategy that elaborates on product or service attributes or benefits
A) aesthetic B) informational C) bandwagon D) emotional E) transformational
Inez wants to add a graph to her Prezi presentation showing the increase in student loan debt over the past 10 years. Which type of graph would best illustrate her point?
a. bar b. pie c. line d. pictograph
The cost of wages paid to employees directly involved in the manufacturing process in converting materials into finished product is classified as:
A) factory overhead cost B) direct labor cost C) wages expense D) direct materials cost