Which of the following component of attitude is an intention to act?
A. affective
B. behavioral
C. cognitive
D. demonstrative
B. behavioral
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Waxman Company purchased a patent for $170,000 at the beginning of 2016, and estimated that its expected useful life was 10 years. The patent has a legal life of 17 years. What amount should be recorded as amortization expense for the patent in 2016?
a. $ -0- b. $ 7,000 c. $10,000 d. $17,000
_______ for a firm identifies which brand elements a firm chooses to apply across the various products it sells." In business markets, the most significant aspect of branding strategy is deciding on the brand hierarchy to pursue
a. brand equity b. branding strategy c. brand hierarchy d. brand loyalty
If the expected accounting rate of return meets or exceeds the required rate of return, the decision rule is to not make the investment
Indicate whether the statement is true or false
The constraints in a blending problem can be specified in a valid way and still lead to which of the following problems?
a. Unboundedness b. Infeasibility c. Nonlinearity d. None of these options