In-house sales forces are best suited for situations involving stable markets and short sales
cycles.
Indicate whether the statement is true or false
FALSE
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The click-through rate is
A. the total number of people who have purchased the product online divided by the number of people viewing the Page. B. the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link. C. the total number of people who have visited a brand's Facebook Page and have become Facebook fans. D. the percentage of recipients who have clicked on a link on the Page to visit a specific site. E. the percentage of customers who buy a product from the brand website.
In the Schwartz Value Survey about the content and structure of human values, the value orientation of ______ refers to fitting in harmoniously with the environment.
A. harmony B. egalitarianism C. affective autonomy D. content of values
Which of the following cannot be attributed to the effects of globalization?
A. Increased demand for new skills and knowledge of managers B. Decreased international job mobility C. Downward pressure on labor standards and unionization D. Pressure to lower government regulations
What impact does the ecosystem have on businesses?
What will be an ideal response?