The click-through rate is
A. the total number of people who have purchased the product online divided by the number of people viewing the Page.
B. the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link.
C. the total number of people who have visited a brand's Facebook Page and have become Facebook fans.
D. the percentage of recipients who have clicked on a link on the Page to visit a specific site.
E. the percentage of customers who buy a product from the brand website.
Answer: D
You might also like to view...
Evaluating misstatements when using sampling to test account balances Explain the term "misstatement" as it applies to sampling during substantive procedures and explain how the term may be interpreted differently by different auditors
A minimum cash balance of $250,000 is required to be maintained. The company can borrow in increments of $10,000 as and when required. Assume the company can borrow the needed funds at the end of the period. Calculate the ending cash balance for the budget period.
Jaborosa, Inc., a merchandising company, has provided the following budgeted amounts for the next
budget period.
A) $713,400
B) $254,700
C) $204,700
D) $733,000
A professional that is hired to pose as a customer to assess customer service performance is a(n)?
a. Imposter customer b. Undercover shopper c. Mystery shopper d. Shopping spy
You have just started a carpet and upholstery cleaning service that only uses environmentally-friendly cleaning agents that contain no chemicals. Compared to your competitors who use chemical cleaning agents, your prices are higher because your cleaning supplies cost more and you have to spend more time treating stains and high-traffic areas. Due to high gas prices, you plan to market to households that are within a 15- to 20-mile radius of your business location. What target marketing strategies should you pursue?
What will be an ideal response?