A market-product grid is a framework to relate the market segments of potential buyers to
A. total anticipated profit.
B. estimated expenses for products sold.
C. market share of the closest competitor.
D. products offered or potential marketing actions by an organization.
E. total anticipated revenue.
Answer: D
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Those materials used in the manufacturing process that do not become a major part of the finished product are called direct materials
a. True b. False Indicate whether the statement is true or false
__________ theory assumes that people are motivated to work toward a goal when they want to achieve the outcome and also think they have the ability and means to achieve it.
A. Perception B. Equity C. Attribution D. Reinforcement E. Expectancy
Which of the following transactions will not result in an increase in revenues?
A) Sale of goods on credit. B) Sale of services for cash. C) Accumulation of interest in bank account. D) The sale of shares of common stock to investors.
Accu-Tech, a small company in a tightly-contested market, discovers that sales reps of the firm's main competitor, Compu-World, have been making false and negative statements about Accu-Tech products and services
One of Accu-Tech's best customers calls the company's CEO asking about the rumors, and the CEO realizes that Accu-Tech may lose business from the Compu-World claims. What should Accu-Tech most likely do? A) Take out a full-page ad in the local newspaper disputing the claims with facts and stating that Compu-World has been lying to customers. B) Talk to Accu-Tech customers in person to give them the facts and research that support the truth about the firm's products and services. C) Contact the Compu-World CEO and arrange to divide up the local market to avoid duplicitous sales tactics. D) Take Compu-World to court for business libel and reciprocity unless the firm issues a public apology. E) Engage in a mass media campaign to spread negative information about Compu-World.