Accu-Tech, a small company in a tightly-contested market, discovers that sales reps of the firm's main competitor, Compu-World, have been making false and negative statements about Accu-Tech products and services
One of Accu-Tech's best customers calls the company's CEO asking about the rumors, and the CEO realizes that Accu-Tech may lose business from the Compu-World claims. What should Accu-Tech most likely do?
A) Take out a full-page ad in the local newspaper disputing the claims with facts and stating that Compu-World has been lying to customers.
B) Talk to Accu-Tech customers in person to give them the facts and research that support the truth about the firm's products and services.
C) Contact the Compu-World CEO and arrange to divide up the local market to avoid duplicitous sales tactics.
D) Take Compu-World to court for business libel and reciprocity unless the firm issues a public apology.
E) Engage in a mass media campaign to spread negative information about Compu-World.
B
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On May 17, Bruno Olive Co accepted a $6,500, 8%, 90-day note from a customer. On June 11, the note was discounted at 10%. At maturity date, the note was dishonored and the bank charged a $25 protest fee. The amount that Bruno Olive Co would debit to Notes Receivable Dishonored is
A) $6,655.00 B) $6,535.29 C) $6,525.00 D) $6,130.00
To save the audience time when reading and responding to a communication, the communication should be what?
A) Timely B) Electronic C) Efficient D) Detailed E) Written
Answer the following statements true (T) or false (F)
1. The margin of safety can be used to evaluate a company's plans for the future. 2. If variable costs increase, and all other factors remain the same, the margin of safety will become smaller. 3. If variable costs decrease, and all other factors remain the same, the margin of safety will become larger. 4. If fixed costs increase, and all other factors remain the same, the margin of safety will become larger. 5. The degree of operating leverage is the ratio that measures the effects that variable costs have on operating income when sales volume changes.
What are three major things that a listener can do to resist another's influence efforts?
A. have a good BATNA, avoid public commitments, and defend one's self against the other's persuasive message B. avoid BATNAs, avoid public commitments, and pay close attention to the other's persuasive message C. have a good BATNA, make a public commitment, and defend one's self against the other's persuasive message D. avoid BATNAs, make a public commitment, and pay close attention to the other's persuasive message