A speech on the history of the celebration of Cinco de Mayo is most likely to be an example of a(n)

A) occasion-generated topic.
B) audience-generated topic.
C) research-generated topic.
D) self-generated topic.


A

Communication & Mass Media

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Ford described its pickup truck as having an "EcoBoost engine," which meant it

would deliver power while also being more efficient and less polluting. Ford's characterization of its truck engine constitutes a/an _____. A) technical definition B) persuasive definition C) informative definition D) straightforward definition

Communication & Mass Media

The __________ model states that it is better to start with the

weakest argument and end with the strongest. a. causal b. primacy c. comparative d. recency

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The more background information you can add to an inverted-pyramid story, the better. 2. Narrative writing is as difficult, if not more difficult, than inverted-pyramid writing. 3. The first few paragraphs of a narrative story should be used to place readers in the middle of a scene with as much detail as possible. 4. A narrative news story will be successful if it tells a good story in an engaging manner. 5. Nut graphs are used to bring narrative news stories to a satisfying conclusion.

Communication & Mass Media

Explain how a speaker’s credibility can be enhanced.

What will be an ideal response?

Communication & Mass Media