In the Cultural Indictors Project, George Gerbner and his associates argued that television’s effects ______.

A. tend to occur only to those who are most vulnerable to the influence of media
B. are due to prolonged exposure to a specific genre of programming
C. come from extensive exposure to its contents in general, rather than from any particular program or genre
D. have both short-term and long-term consequences depending on variables such as genre of programming and a person’s vulnerability to influence


C. come from extensive exposure to its contents in general, rather than from any particular program or genre

Communication & Mass Media

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The principle of _____ states that you should minimize your abilities and talents in conversation

A) cooperation B) understanding C) face-saving D) self-denigration

Communication & Mass Media

According to Gottman, __________ occurs when a person feels compelled to explain the

motives for his or her behavior. a. complaining b. gunnysacking c. stonewalling d. assertiveness e. defensiveness

Communication & Mass Media

Chaplin's formulaforguidinghis cameraplacements can bestatedas

a. useofamovingcamerato follow motion. b. high anglefor comedy, eye-level angle fordrama. c. longshot fordrama, close-up forcomedy. d. longshot forcomedy, close-up fortragedy.

Communication & Mass Media

Unlike writers, public speakers can present other people's ideas as their own without being guilty of plagiarism.

Answer the following statement true (T) or false (F)

Communication & Mass Media