Which of the following is not true?
a. The complexities of ABC have caused many firms to pursue value stream accounting.
b. Value stream accounting captures costs related to value added activities within a specified department or activity.
c. An essential aspect in implementing value stream accounting is defining the product family.
d. Value stream accounting makes no distinction between direct costs and indirect costs.
B
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________ is the element of the promotion mix that involves direct interaction between a company representative and a customer
A) Word of mouth B) Public relations C) Advertising D) Personal selling E) Sales promotion
Two existing businesses are going to form a partnership. Business A's store equipment is valued at $8,000 on its books with accumulated depreciation of $1,500 . The fair market value of the equipment is $6,800 . What value should be entered into the new partnership's books for this equipment?
a. $8,200 b. $8,000 c. $6,500 d. $5,300 e. $6,800
A company is most likely to utilize the specific identification method if its inventory consists of:
A. A relatively small number of products. B. Unique products. C. Very expensive products. D. All of the other answers are reasons to utilize the specific identification method.
Norma has been given the responsibility of determining the advertising appropriation for her firm's newest marketing campaign. At first she thinks that determining the advertising objectives and breaking them into tasks is the best way. However, Norma notices that past sales have been relatively constant, she multiplies the firm's past sales by a standard percentage based on what her firm usually spends on advertising. Norma is using the ________________ approach. The problem of this approach is that it assumes _________________________.
A. objective-and-task; the effort required is minimal B. objective-and-task; advertising creates sales C. percent-of-sales; advertising creates sales D. objective-and-task; sales create advertising E. percent-of-sales; sales create advertising