Airlines overfill customers beyond their seating capacity in order to compensate for customers who cancel their booking. This technique is an illustration of which of the following yield management strategies?
a. overbooking
b. adjusting prices to augment demand
c. annualized hours strategy
d. using different fare classes to partition demand
a. overbooking
You might also like to view...
Which of the following should be included in your resume?
A) related experience B) recent education C) recent employment D) all of the above
Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?
A. print media B. specialty advertising C. in-store advertising D. in-flight advertising E. outdoor advertising
The three themes of the text are operating systems, e-business, and internal control.
Answer the following statement true (T) or false (F)
Marketers use _____ to segment markets because this information is widely available, and factors such as age or gender are often related to consumer purchasing and consumption behavior.
A. benefits B. psychographics C. demographics D. usage rates E. sociocultural attributes