Which of the following is a valid SQL statement based upon the contents of the CUSTOMERS table?
a. SELECT INITCAP(firstname, lastname) FROM customers;
b. SELECT LENGTH (city, state, zip) FROM customers;
c. SELECT customer#, NVL2(referred, 'Referred', 'Not Referred') FROM customers;
d. SELECT INITCAP((firstname),( lastname)) FROM customers;
c
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Suppose Apple has collected extensive survey data about its new iPhone, and respondents have rated it on 20 different features and benefits. Now researchers want to reduce the amount of data to a few underlying dimensions. Which data analysis technique should the researchers use?
A) analogy B) conjoint analysis C) factor analysis D) multidimensional scaling E) cluster analysis
Which one of the following is a decision the auditor makes when using attribute sampling?
a. The sampling unit. b. Period covered by testing. c. Completeness of the population. d. All of the above are auditor decisions.
The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, ________, and developing consumer value perceptions.
A. minimizing cognitive dissonance B. establishing a purchase timeline C. evaluating particular products D. yielding brand names that might meet the criteria E. selecting the type of purchase outlet
A clear statement of the topic to be studied involves which stage of the marketing research process?
a. recommendations b. issue (problem) definition c. secondary data collection d. implementation