Diego began his first job out of college with a consulting firm. He wanted to make a good impression on his superiors. He noticed the attire of the associates when he attended the interview and decided to dress in a similar manner. Which social factor has influenced Diego's dressing style?
A. Subculture
B. Culture
C. Peer group
D. Consideration set
E. Reference group
Answer: E
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Answer the following statement true (T) or false (F)