Identify and describe four publicity-based public relations tools.
What will be an ideal response?
Publicity is a part of public relations. Publicity is communication in news-story form about the organization, its products, or both, transmitted through a mass medium at no charge. Publicity is a very important aspect of public relations. Publicity can be used to provide information about goods or services; to announce expansions or contractions, acquisitions, research, or new-product launches; or to enhance a company's image.The most common publicity-based public relations tool is the news release, sometimes called a press release, which is usually a single page of typewritten copy containing fewer than 300 words and describing a company event or product. A news release gives the firm's or agency's name, address, phone number, and contact person. Companies sometimes use news releases when introducing new products or making significant announcements. A feature article is a manuscript of up to 3,000 words prepared for a specific publication. A captioned photograph is a photograph with a brief description explaining its contents. Captioned photographs are effective for illustrating new or improved products with highly visible features.There are several other kinds of publicity-based public relations tools. For example, a press conference is a meeting called to announce major news events. Media personnel are invited to a press conference and are usually supplied with various written materials and photographs.
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