What are the criteria for a good topic and why are they important?

What will be an ideal response?


1. Importance to speaker: speaker interest is required to motivate listener interest; 2.interest to
audience: listeners must be motivated to listen; 3. worthy of listeners' time: value to listeners must be
evident to them even when the speech is finished; 4. appropriate in scope: it must be possible to cover the
topic in the time available; 5. appropriate for oral delivery: listeners must be able to follow the speech
upon first hearing; 6. appropriate to the rhetorical situation: topic must fit the occasion; 7. clarity:
speaker and listeners must know what the speech is about.

Communication & Mass Media

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First-hand experience created at the time an event occurred is called _________________

Fill in the blank(s) with correct word

Communication & Mass Media

In a car race, the driver who came first was disqualified over a technicality, and the driver who came second was announced as the winner

The newspaper covering the story wanted to the readers to understand the true reason behind the defeat of the winning driver rather than taking the results at face value. What kind of a summary should the newspaper go with for this story and why? a) Analytical summary as the newspaper wanted to emphasize the how or why of the story rather than the who, what, when, or where b) Informational summary as the complete and correct information presented would automatically lead the readers to the correct conclusion c) Provocative summary as the newspaper wanted the readers to be interested in the story and this way it could catch their attention d) Straight summary as coming straight to the reason behind the race results would help clear any confusion about them in the reader's mind

Communication & Mass Media

In testing the validity of the argument provided in question 4, we would attempt to

determine if the cause, design flaws, was sufficient to produce the effect, crashes. Indicate whether the statement is true or false

Communication & Mass Media

When an advertiser demands advance knowledge of editorial content in order to assure itself that it is happy with the placement of its ads near that content, it is referred to as

A. magaloguing. B. pre-screening. C. breaking the firewall. D. an ad-pull policy.

Communication & Mass Media