Is McDonald's a manufacturing company or a service company? How do they record the cost of materials, labor, and overhead?
What will be an ideal response?
Answers will vary.
McDonald's and other restaurants are considered to be service companies because their product is consumed immediately. Even though McDonald's has costs related to materials, labor, and overhead, these costs are recorded as expenses.
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A) Competitiveness metrics B) Finance-based performance metrics C) Market share metrics D) Internal performance metrics E) Customer metrics
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A) accounting, sales, and finance B) marketing, human resources, and investor relations C) purchasing, procurement, and retail D) telecommunications, clerical, and purchasing E) executive, management, and front office
According to the equity theory, motivation is a consequence of:
A) Perceived equity B) Perceived equitable relief C) Perceived inequity D) None of the above
What is brand cannibalization? Why is it dangerous to the retailer?
What will be an ideal response?