Which of the following reasons is not a reason that Atlas Door could lose competitive advantage?
A. A new rival with a strong resource base could undercut its prices.
B. A rival easily could hire away its talented employees.
C. Its technologies are non-proprietary.
D. It has strong power over its distributors.
Answer: D
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Which of the following is the first step that an organization should take in creating or redefining its service environment?
A. Conducting an inspection of its systems and practices B. Reviewing the manner in which external customer needs are addressed C. Empowering its employees to better serve customers D. Making sure it knows who its customers really are
The most common form of planned shopping center is the _____
a. neighborhood shopping center b. regional shopping center c. community shopping center d. string
Offers that do not state that they are irrevocable can be revoked any time before the offeree dispatches an acceptance
Indicate whether the statement is true or false
Which of the following refers to a fairly homogeneous (similar) group of customers to whom a company wishes to appeal?
A. related market B. mix market C. typical market D. target market E. trial market