When Yolanda went shopping, she paid a lot to buy a jacket that had a well-known designer's tag attached to it. After a few days, she came across a store-brand jacket that looked similar but was one-fifth the price of the one she had bought
She didn't give this a second thought because she was convinced that the designer label she had bought was worth it. What does this suggest about consumer psychology?
Yolanda was using the price as an indicator of quality. Image pricing of the designer-label jacket was therefore effective. In general, this kind of pricing is especially effective with ego-sensitive products such as perfumes, expensive cars, and designer clothing.
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Selective distribution is a strategy in which ________
A) more than one, but fewer than all, willing intermediaries are used by a seller B) products are stocked in as many outlets as possible by a seller C) products are not sold through intermediaries but directly to customers from producers D) all willing intermediaries are given rights to sell a product E) common household goods are preferred over luxury products by intermediaries
Subway and Dunkin' Donuts are examples of a ________
A. manufacturing franchise B. processing plant franchise C. chain-style business D. distributorship
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What will be an ideal response?
Landlords can place valid waivers of rent stabilization provisions in their leases
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