____________________ products are the "feel" products where psychological risks and self-expressive benefits can be important.
a. Hedonic
b. Utilitarian
c. Co-branding
d. Mid-level
a. Hedonic
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Just-in-time production techniques:
a. Require inventory buffers between work centers. b. Were first utilized by U.S. manufacturers and later exported to Japan. c. Produce goods for inventory with the hope that demand for these goods will then be created. d. Require a high degree of cooperation and coordination between supplier and manufacturer.
A sales manager is writing the script for his salespeople to follow when approaching new potential clients
What part of the process is most important for the manager to leave open for sales reps to flex according to the communications style of the prospective client? A) asking for the close B) presenting the benefits of the services C) developing rapport with the prospective client D) presenting the pricing structure E) discovering the prospective client's needs
Which of the following statements is false?
a. All the above statements are false. b. The material inventory includes both direct and indirect materials. c. A manufacturing company has 3 types of inventory: Direct material, Indirect material and work in process. d. Service companies do not have a finished goods inventory.
If you put readers to work using your product, service, or idea to solve problems, they will be the subject of most of the sentences of your sales message.
Answer the following statement true (T) or false (F)