If you put readers to work using your product, service, or idea to solve problems, they will be the subject of most of the sentences of your sales message.
Answer the following statement true (T) or false (F)
True
If you put readers to work using your product, service, or idea to solve problems, they will be the subject of most of the sentences of your sales message. To introduce your offering in an interesting way, you must place the product, service, or idea in your audience's hands and talk about using it or benefiting from accepting your idea. See 8-2: Sales Messages
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Grand Stores, Inc is concerned about its profitability for the current year, since its profit margin has dropped 10% since last year. Which of the following is the least useful comparison in evaluating the drop in Grand Stores' profit margin?
a. Comparison with the industry average for the current year b. Comparison with its current ratio for the current year c. Comparison with the profit margins for its major competitors for the current year d. Comparison with its profit margins for the past five years
At the end of the current year, James Co. reported total liabilities of $300,000 and total equity of $100,000. The company's debt ratio was:
A. 67%. B. $400,000. C. 33%. D. 75%. E. 300%.
It has been said that the first function of an executive is to ______.
A. surround themselves with good people B. work to build strong teams C. negotiate a good compensation package D. develop and maintain a system of communication
Which of the following is considered a decision variable in the media selection problem of minimizing interview costs in surveying?
A) the number of people to survey in each market segment B) the overall survey budget C) the total number surveyed D) the number of people to conduct interviews E) None of the above