IBM lets frontline employees spend up to $5,000 to solve a customer problem on the spot, which is an example of which of the following steps that a marketing CEO can take to create a market- and customer-focused company?
A) Empower the employees.
B) Hire strong marketing talent.
C) Get outside help and guidance.
D) Install a modern marketing planning system.
E) Develop strong in-house marketing training programs.
A
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Which of the following is a statement of specific production goals developed from forecasts of demand, actual sales orders, or inventory information?
a. a master production schedule (MPS) b. materials requirements planning (MRP) c. shop floor control (SFC) d. just-in-time (JIT) manufacturing
Kingston Company's accounts receivable turned over nine times during the year. This translates into strict adherence of the company's net/30 credit terms by Kingston's customers
a. True b. False Indicate whether the statement is true or false
Summarize the three issues pertaining to marketing ethically.
What will be an ideal response?
A team leader focuses on assuring that his team members have the latest expertise not available elsewhere in the organization. He is using which organizational source of power to assure that his team has power?