Which of the following is a statement of specific production goals developed from forecasts of demand, actual sales orders, or inventory information?
a. a master production schedule (MPS)
b. materials requirements planning (MRP)
c. shop floor control (SFC)
d. just-in-time (JIT) manufacturing
A
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The interest rate specified in the bond indenture is called the
a. discount rate b. contract rate c. market rate d. effective rate
In an advertisement for Curves for Women, consumers are encouraged to "join now" by offering them the rest of the summer free. This portion of the ad corresponds to which step in the hierarchy of effects model?
A) awareness B) knowledge C) conviction D) the actual purchase
All of the following statements regarding Starbucks are true except:
A) Starbucks offers health benefits to company employees. B) Starbucks partners can take part in Starbucks' stock option plan. C) Starbucks has the opportunity to be a different global company. D) Starbucks is a profitable company. E) Shareholders consider Starbucks' stock to be risky investment.
What is the difference between the "problem" and the "research objective" in marketing research?
A) Functionally, there is no difference. B) A problem is a situation that calls for managers to make a choice among alternatives; research objectives are totally dependent on the problem but they are different in that they state what the researcher must do. C) A problem is a situation that calls for managers to make a choice among alternatives; research objectives are NOT totally dependent on the problem but they are different in that they state what the researcher must do. D) A research objective is a situation that calls for managers to make a choice among alternatives; problems objectives are totally dependent on the problem but they are different in that they state what the researcher must do. E) The two terms are so dissimilar, it is not possible to describe the difference.