Microsoft Access is considered a "personal database" product. What is a personal database?
What will be an ideal response?
A personal database combines a DBMS with an application generator. The DBMS performs the functions expected of a DBMS such as database creation, processing, and administration. The application generator adds the ability to create and store forms, reports and queries, as well as some other application-related functions.
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Which of the following is not appropriate to include in the conclusion of a speech?
A. A signal phrase to cue listeners about the wind-up. B. Details you forgot from earlier. C. A call to action. D. "Thank you." E. A little upbeat story.
Which of the following integrates information from across the company in order to automate order processing?
A) just-in-time inventory techniques (JIT) B) radio frequency identification (RFID) C) vertical marketing system (VMS) D) horizontal marketing system E) enterprise resource planning system (ERP)
Marketers can sometimes reserve an exclusive for multiple outlets
A) if they do not reveal the fact they are doing so. B) when a story has been embargoed. C) in cases where companies are also purchasing advertising in those outlets. D) in distinctly different markets. E) when those outlets are non-media connectors.
Which of the following qualitative measures is used to evaluate the selling skills of the sales force?
A. follow-ups B. personal characteristics C. marketing intelligence D. customer knowledge E. customer relations