The approach to leadership exemplified by Gandhi, Martin Luther King, Jr., and John F. Kennedy is best described as a __________ approach

a) traits
b) functional
c) transformational
d) situational


Answer: c

Communication & Mass Media

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Words that are used within a co-culture to obscure meaning and tend to change frequently can usually be categorized as __________.

A. jargon B. slang C. euphemisms D. doublespeak

Communication & Mass Media

A speech about ______ is an informative speech that discusses anything you can see or touch

a. procedures b. ideas c. people d. objects

Communication & Mass Media

Arthur W. Page was a pioneer in which of the following areas?

a. corporate social responsibility b. integrated marketing communications c. public relations research d. corporate public relations

Communication & Mass Media

Careful reasoning and good evidence allow the speaker to offer logical appeals that are sound, effective, and ethical

Indicate whether the statement is true or false

Communication & Mass Media