In the context of marketing planning, implementation involves:
a. allocating resources.
b. identifying market segments.
c. defining the business mission.
d. assessing internal capabilities.
ANSWER: a
Implementation is the process that turns a marketing plan into action assignments, and ensures that these assignments are executed in a way that accomplishes the plan's objectives. Implementation requires delegating authority and responsibility, determining a time frame for completing tasks, and allocating resources.
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