Which type of market segmentation is generally used by marketers who sell luxury products targeted to the affluent segments of a population?

A) usage rate
B) occasion
C) income
D) benefits sought
E) gender


C

Business

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Flagler Corporation shows a total of $460,000 in its Common Stock account and $1,060,000 in its Paid-in Capital Excess account. The par value of Flagler's common stock is $4. How many shares of Flagler stock have been issued?

A. 380,000 B. 265,000 C. 115,000 D. The number of shares cannot be determined using the information provided.

Business

Which of the following is a common heuristic for assembly line balancing?

A) first come, first served B) least preceding tasks C) earliest due date first D) ranked positional weight E) most preceding tasks

Business

CeCe Springer works for a large cosmetics company. She calls on retailers to tell them about her firm's new products, to train the retailers' salespeople, and to set up promotion displays. Her boss actually handles the order-related activities. CeCe is a(n)

A. manufacturers' agent. B. missionary sales rep. C. order taker. D. order getter. E. technical specialist.

Business

What assumption is made about the OAS in calculating the effective duration and effective convexity of a RMBS?

What will be an ideal response?

Business