Which of the following NOT TRUE regarding an op-ed piece?
a. It is subjective writing designed to influence opinion leaders, sway publicopinion, and influence change in society
b. It is written by an expert on the subject.
c. The author must support his point of view with facts and figures andsuggest a call to action.
d. An op-ed piece is always written in response to an article that appeared inthe publication.
d
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According to research, which of the following is a result of successful CSR activities?
a. increasing a company’s short-term profits b. lowering a company’s variable costs c. changing a company’s culture d. enhancing a company’s reputation
According to the text, the best definition of a campaign is
a. Ads that use the same slogan across the board b. Ads that look visually similar in all publications and broadcast media c. Elements that use the same musical theme d. A series of ads that work individually and cumulatively to convey the advertiser’s message
The row of computer icons on a computer screen is the
a. icon row. b. toolbar c. formatting palette d. screen saver
Sometimes the best part of self-disclosing is just the feeling of "getting something off your chest," which could be described as what kind of benefit?
A. emotional release B. reciprocity C. enhancement of trust D. assistance to others