The managerial process of developing and maintaining a match between the resources of an organization and its market opportunities is called

A. market planning.
B. marketing strategy planning.
C. management by objective.
D. strategic (management) planning.
E. marketing programming.


Answer: D

Business

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Answer the following statements true (T) or false (F)

1. A principle of Deming management is that quality should be aimed at meeting the needs and expectations of the ultimate user. 2. Twice daily, factory workers at Mountain CopperWorks select random samples from the production runs and test them for quality, rejecting runs if too many samples fall outside a standard range of acceptability. These workers are engaged in statistical process control. 3. GlobalSatellite, applying TQM, restructured its service call procedures and eliminated some steps involved so that employees can finish each call faster. Global Satellite is attempting to reduce cycle time. 4. Unlike the ISO 9000 series, the ISO 14000 series identifies standards for environmental performance.

Business

As postal rates increase, direct-mail advertising is replaced with

A. e-mail. B. billboards. C. telemarketing. D. infomercials. E. radio advertising.

Business

The price of a selected stock over a five day period is shown below. ? 47, 45, 43, 47, 46 ? Using the above data, compute the mean, the median, and the mode.

What will be an ideal response?

Business

Spoken defamation is known as:

a. libel. b. slander. c. malicious intent. d. invasion of privacy.

Business