Which of the following best describes the “narrative thread” or “kabob” approach?
A. using a person or incident as a representative of a larger issue
B. hinting that two events share a cause and effect relationship
C. comparing one individual to another
D. blaming an entire group or organization for a specific problem
A. using a person or incident as a representative of a larger issue
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Which of these is NOT listed as a quality successful copy editors possess?
a. worldliness b. objectivity c. audience oriented d. intelligence
Answer the following statement(s) true (T) or false (F)
1. It is not possible to make decisions about campaign strategy on the basis of psychographics. 2. Audience members’ personal and professional activities influence part in media out selection during campaign strategy planning. 3. It is possible for practitioners to create strategies that target individuals who are also decision-makers. 4. The newsworthiness of a story should be considered at the objective development state of campaign planning. 5. Organizational data does not usually find uses as story content with an appeal to media outlets.
List the three types of shots and their common purposes in video packages.
What will be an ideal response?
The first step in successful programming is
a. to target a demographically desirable audience. b. to determine your programming budget. c. to hire a successful production company. d. to hire young, attractive actors.