According to the text, the sampling distribution of the means is a normal distribution
Indicate whether the statement is true or false
TRUE
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If a company sends direct mail to only the zip codes of communities that match the firm's best customer profiles, it is using which type of segmentation?
A) demographic B) psychographic C) geographic D) geodemographic
In the ________ step of the market segmentation process, the marketer determines which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable
A) segment "acid test" B) segment attractiveness C) segment profitability D) need-based segmentation E) segment identification
For few companies, the package itself has become an important promotional medium
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A 15% change in sales will result in a 15% change in net income
Indicate whether the statement is true or false