Which of the following is true about sales promotion?
A. Inside specialists or outside consultants handle the sales promotion activities of firms.
B. It decreases the prices that consumers pay by decreasing selling costs.
C. It's the promotion manager's responsibility to set sales promotion objectives and policies.
D. It is not likely to be used in the market maturity stage of the product life cycle.
E. Objectives of sales promotion should be developed after the other promotion decisions have been made.
Answer: A
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