Which of the following statements is true about the factors that affect pricing decisions??
?
A. ?In the long term, a firm may sell products below cost to match competition.
B. ?Marketers should set prices that are consistent with the organization's goals and mission.
C. ?Pricing decisions should not influence activities associated with the other marketing mix variables.
D. ?Price is not linked to elements of the distribution variable of the marketing mix.
E. ?Costs should not be an issue when establishing price.
Answer: B
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A) The focus of a business is not profits but customers. B) A business should have competitor focus. C) Customer needs should be served at all costs. D) A business need not serve unprofitable customer segments.
Consumer ________ is the belief that the products made in one's own country are superior to those from other countries
A) nationalization B) ethnocentrism C) domestication D) expropriation E) democratization
QFD's graphical format documents each of the following except
A) state transitions. B) technical correlations. C) technical priorities, benchmarks, and targets. D) planning matrix.
A contingency was evaluated at year-end
Management felt it was probable that this would become an actual liability and the amount could be reasonably estimated. If this is reported on the balance sheet, it could be considered a violation of generally accepted accounting principles. Indicate whether the statement is true or false