Which of the following statements is not consistent with the marketing concept?
A) The focus of a business is not profits but customers.
B) A business should have competitor focus.
C) Customer needs should be served at all costs.
D) A business need not serve unprofitable customer segments.
C
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When BMW Motorcycles first began targeting some advertisements toward females, the impact was minimal at first, but after some time passed began to have an impact on inquiries by females and later on sales revenue. This illustrates the concept of:
A) impact of communication goals on sales revenues B) threshold effects C) sales-response function curve D) carryover effect
The digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses. Describe the advantages that you as a consumer have today that your parents or grandparents didn't have
What will be an ideal response?
Which of the following conditions is typical of consumer products and services?
A) The product is premium priced. B) The product is standardized. C) The product line has a high contribution margin. D) The product or service has a small market share.
The Western and Pacific Railroad has two divisions, the Western Division and the Pacific Division. The company recently invested $8,000,000 to maintain its railroad track. Pertinent data for the two divisions are as follows:Total Miles Traveled: Western Division800,000milesPacific Division1,200,000milesThe amount of track improvement cost that should be allocated to the Western Division is: (Do not round intermediate calculations.)
A. $3,200,000. B. $800,000. C. $4,000,000. D. $5,333,333.