Which of the following is not true of secondary data, or information?
A) They have been collected for a purpose.
B) They are almost always a part of a marketing research project.
C) They are widespread and readily available.
D) They are difficult to find because you must first petition the researcher to get the data.
E) You can conduct a search for secondary information on virtually any topic quickly and efficiently.
D
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Social Security taxes apply to all earnings
Indicate whether the statement is true or false
Home Day is a large supermarket. It recently launched its own brand of cereals called Fast Bites, equivalent to most national brands and also priced slightly lower. Therefore, Fast Bites is an example of a(n)
A. copycat brand. B. premium store brand. C. parallel import. D. licensed brand. E. generic brand.
Cascading is essential to promoting consistency in goals. Which three criteria must be met for goal cascading to be successful? Describe and explain each criterion.
What will be an ideal response?
Campbell, Inc. has net income of $500,000 and 200,000 shares of common stock. The company is considering a project that requires $800,000 and is considering two options:
• Option 1 is to borrow $800,000 at 12%. • Option 2 is to issue 100,000 shares of common stock for $800,000. Considering all relevant facts and figures, Campbell's management is of the opinion that the funds raised can be used to increase income before interest and taxes by $300,000 each year. The company estimates income tax expense to be 40%. Analyze the Campbell situation to determine which plan will result in higher earnings per share. (Round your answers to two decimal points.)