The idea that our past experiences lead us to see the world in a particular way that is difficult to change is called

A. stubbornness.
B. perceptual constancy.
C. selective retention.
D. cultural selection.


Answer: B

Communication & Mass Media

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CHOOSE ALL THAT APPLY. Select the phases in Aubrey Fisher’s model.

a. Emergence b. Conflict c. Confusion d. Supplementing

Communication & Mass Media

Alana, who is an Asian-American female nurse, and Joseph, a Hispanic-American male school teacher, have been married for 10 years. Though they were born and raised in the U.S., their communication can be intercultural because:

a. their sex is different b. their ethnicity/race is different c. their profession is different d. all of the above

Communication & Mass Media

In his speech about registering to vote, Dan explains the new legislation that allows voter registration to coincide with driver's license renewal. He concludes the speech by stating that any person who is not registered should stop by one of several locations listed on the chalkboard and register in time for the next election. Finally, Dan reiterates, "Everyone, please register to vote; it's your right and your duty as a citizen." What aspect of effective conclusions has Dan used?

A. referencing his own experience B. finishing a story C. motivating the audience to respond D. establishing his credibility

Communication & Mass Media

Which VALS category represents the largest percentage of the U.S. population?

A) achievers B) belongers C) emulators D) integrateds

Communication & Mass Media