In employing public opinion surveys, there may be an occasion when responses are based on __________ rather than on knowledge and understanding of the issue
a. beliefs and values
b. uninformed opinions
c. hearsay
d. all of the above
D
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In an island in the Pacific, people believe that the rainbow has only two colors. Linguistic relativism assumes that it is because they only have two words to describe colors: bright color and dark color
Indicate whether the statement is true or false.
Live plus seven refers to
a. viewing a program within seven days after that program has aired. b. ratings with a 7 percent margin of error. c. sports viewing after 7:00 pm. d. ratings for broadcast networks plus the 7 most popular cable networks.
Yolanda was looking forward to giving her informative speech because she liked her topic—her hometown. However, when she gave the speech the audience seemed disinterested; she couldn't understand why she got such negative audience feedback
Given this information about the situation, what was Yolanda's mistake? a. She violated several ethical principles of public speaking. b. She didn't have enough research and statistics in the speech to make it interesting. c. She confused the roles of speaker and listener. d. She was speaker-centered rather than audience-centered in her topic selection.
The nominal group technique is a method of problem solving that uses limited discussion and confidential voting to obtain a group decision
Indicate whether the statement is true or false.