Which of the following statements is true about personal communication channels?
A) A magazine advertisement exemplifies the use of a personal communication channel.
B) All personal communication channels are directly controlled by a company.
C) Personal communication channels do not allow sending and receiving of feedback.
D) Word-of-mouth influence uses a personal communication channel.
E) A billboard message exemplifies the use of a personal communication channel.
D
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Joseph Tripodi is Chief Marketing and Commercial Officer of:
A) Gap (United States). B) Levi's (United States). C) L'Oreal (France). D) Coca-Cola (United States). E) SAP AG (Germany).
The Institute of Management Accountants (IMA) Statement of Professional Practice includes all of the following standards except:
a. Confidentiality. b. Commitment. c. Integrity. d. Competence.
The directive leadership behavior in path-goal theory is similar to ______.
A. delegating in the SLII model B. initiating structure in the Ohio State studies C. consideration in the University of Michigan studies D. employee orientation in the University of Michigan studies
How does a salesperson acquire sales wisdom?
What will be an ideal response?