A person who stands up for her point of view and encourages others to do the same in a group conflict is employing the ________ style of conflict management.

What will be an ideal response?


win-win/collaboration

Communication & Mass Media

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What tool do the marketing and public relations professionals use to foster brand awareness and loyalty toward the firm?

a. Event b. Convention c. Conference d. Banquet

Communication & Mass Media

A(n) ________audience has a positive attitude toward the topic yet has little specific knowledge

a) voluntary b) captive c) favorable d) apathetic

Communication & Mass Media

Our perception of reality is determined by our thought process and our thought processes are limited by language and, therefore, language shapes our reality

Indicate whether the statement is true or false

Communication & Mass Media

Speakers will want to choose their topic and coverage carefully, so their message will

have saliency for their audience. In other words, the topic and coverage should be _____. A) historical, meaning it reviews an event the audience will have lived through B) controversial, meaning it is a matter the audience likely has heard debated C) trendy, meaning it reviews something currently making headlines D) important, meaning it has great personal relevance to the audience

Communication & Mass Media