Which of the following is an example of a behavioristic segmentation variable?
A. Family size
B. Climate
C. Age
D. Usage rate
E. Personality characteristics
Answer: D
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________ marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships
A) Undifferentiated and differentiated B) Mass and targeted C) Direct and digital D) Internal and external E) Standardized and customized
What is a moderator's major role in online focus groups?
a. To limit a discussion to closed-ended questions b. To type in questions online for all respondents to see c. To make sure the costs incurred with online focus groups remain relatively low d. To let respondents control a discussion
A condominium owner has
a. title to a specific unit in the building. b. responsibility for property taxes on the unit. c. ownership by deed. d. all of these.
Which application below is an open-source, license free product?
A. Microsoft Office B. Adobe Photoshop C. Word D. Camtasia E. OpenOffice