Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. She expected to immediately begin implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear the fashions. Gretchen soon realized that this activity was part of ________, directly related to marketing.
A. press release development
B. public relations
C. cause-related marketing
D. sales promotions
E. a push-pull strategy
Answer: B
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Unappropriated Retained Earnings will decrease because of net losses, declarations of cash or stock dividends, and appropriations
a. True b. False Indicate whether the statement is true or false
The United States' form of government is referred to as ________, in which the federal government and the fifty states share powers.
A. statism B. socialism C. federalism D. mercantilism
Inscribe, Inc. manufactures and sells pens for $7 each. Cubby Corp. has offered Inscribe, Inc. $4 per pen for a one-time order of 3600 pens. The total manufacturing cost per pen, using absorption costing, is $1 per unit and consists of variable costs of $0.85 per pen and fixed overhead costs of $0.15 per pen. Assume that Inscribe, Inc. has excess capacity and that the special pricing order would not adversely affect regular sales. What is the change in operating income that would result from accepting the special pricing order?
A) increase of $10,800 B) decrease of $10,800 C) increase of $11,340 D) decrease of $11,340
In activity-based costing, the total activity in an activity cost pool can be computed by:
A. dividing the total overhead cost in the activity cost pool by the activity cost pool's activity rate. B. multiplying the total overhead cost in the activity cost pool by the activity cost pool's activity rate. C. multiplying the activity cost pool's activity rate by the direct labor-hours required to make a product. D. dividing the activity cost pool's activity rate by the direct labor-hours required to make a product.