Investments in debt and equity securities that are held for current resale by banks and brokerage firms are termed
A) available-for-sale securities.
B) trading securities.
C) held-to-maturity securities.
D) marketable securities.
B
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Executives often negotiate generous severance packages that they receive if the company is taken over by another. These are known as
A. quid pro quo. B. golden parachutes. C. maquiladoras. D. BARS. E. 360-degree pay.
Answer the following statements true (T) or false (F)
1. When using the effective-interest amortization method, the discount amortization is the excess of the calculated interest expense based on the stated interest rate over the interest payment. 2. When using the effective-interest amortization method, the amount of the interest expense is calculated using the carrying value of the bonds and the market interest rate. 3. When using the effective-interest amortization method, the amount of the interest expense is calculated using the face value of the bonds and the market interest rate. 4. When using the effective-interest amortization method, the amount of the interest expense is calculated using the face value of the bonds and the stated interest rate. 5. When using the effective-interest amortization method, the amount of the interest payment is calculated using the face value of the bonds and the stated interest rate.
Figure 4-5According to Figure 4-5 above, State Farm insurance products would be found in what level of the Maslow hierarchy of needs?
A. personal B. physiological C. social D. self-actualization E. safety
Mass media are not the only vehicles a firm can use to get a message to a potential customer. By what other means can marketers effectively reach out to large numbers of consumers?
A) employing subliminal advertising techniques B) socializing with consumers C) using non-media connectors D) conducting public opinion polls E) placing advertisements in local penny-savers