Sales forecasts are always long-range in nature.
Answer the following statement true (T) or false (F)
False
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Control techniques can be quite different for different countries. The differences are primarily in the ________.
A. types of tasks that employees perform in various countries B. way employees respond to the controlling measures C. strategic orientation of each technique D. measurement and corrective action steps of the control process
A ______ conflict style focuses on meeting personal needs at the expense of others.
Fill in the blank(s) with the appropriate word(s).
In a marketing planning process, after setting the objectives for the market plan, the next step is
to ________. A) execute the plan's strategy B) monitor key marketing metrics C) enable contingency plans if things go wrong D) determine profitable opportunities in the market
Which of the following is NOT an ethical issue that can be raised by multinational corporations focusing on bottom of the pyramid (Bop) markets?
a. Appropriateness of the products b. Price points established by the firms c. Potential misuse of advertising and promotion d. All selections are ethical issues that can be raised by multinational corporations